Latida Privacy Policy

Last updated: October 22, 2026

1. Who we are

Latida LLC ("Latida", "we") is an indoor cycling platform used by fitness studios and their members. When you ride a class at a studio that uses Latida, you check in by scanning the studio's QR code or using the Latida iPhone and Apple Watch apps. We show your live stats during class and send you a ride summary afterwards.

This policy explains what we collect, how we use it, and the choices you have.

2. Information we collect

INFORMATION YOU GIVE US

• Your name, phone number and email address when you check in.
• Your settings, such as whether you want ride summaries by text or email.

RIDE DATA

• Power (watts) and cadence (RPM), measured by the studio's bikes. Calories and simulated distance are calculated from your power output.
• Your bike number, the class you rode, and the studio where you rode it.

HEART RATE

Heart rate is optional. It can come from any of these:

• Apple Watch: through the Latida watch app and Apple HealthKit, with your permission.
• Heart-rate monitors: chest straps, armbands and watches that broadcast heart rate over ANT+ or Bluetooth, received by equipment in the studio and paired to your account.
• Garmin Connect: if you connect your Garmin account (see section 5).

HEART-RATE MONITOR IDENTIFIERS

Latida's studio radios receive the signal of heart-rate monitors broadcasting nearby, including each monitor's device number and manufacturer. This is how a monitor is connected to a rider.

• A monitor is linked to your account only after you confirm it is yours, or after you enter its number yourself.
• If we think a monitor may be yours, based on your ride data, we ask you to confirm before linking it. Nothing is linked without your confirmation.
• Data from monitors not linked to anyone carries no name or contact details and is deleted within 90 days.

LOCATION

We do not collect your location.

3. How we use your information

• Live stats on the studio screen during class, such as power, heart rate and heart-rate zones.
• Ride summaries by text or email after class.
• Your ride history, personal records and progress over time.
• Connecting your heart-rate monitor to your rides, as described above.

We do not sell your personal information, and we do not use it for advertising.

4. Health and fitness data

Heart rate and other fitness data are used only to provide the Latida experience to you.

• Data from Apple HealthKit is never used for advertising and is never shared with third parties for marketing.
• Data you choose to send to a connected service, such as Strava, is shared only at your request (see section 5).

5. Garmin Connect Integration and Health Data

When you choose to connect your Garmin Connect account to Latida, Garmin asks you to approve what Latida can access. This connection is subject to strict privacy controls.

How we use your data: We use your Garmin data only to provide Latida features to you:

• Activities you record on your Garmin device during class, to combine your heart rate with your bike's power and cadence in your ride summary and history, and to recognize your device in future classes.
• Health data, such as resting heart rate, heart-rate variability and sleep, to personalize your effort targets and show your fitness progress over time.
• Workouts: at your request, we send a class to your Garmin device so you can ride it again on your own.

We do not use your Garmin data for any other tracking or profiling, and we will never sell or share it with third parties or affiliates for marketing or promotional use.

Disconnecting your account: You can revoke Latida's access to your Garmin Connect account at any time:

• in your Latida rider profile, by selecting "Disconnect Garmin";
• or in the Garmin Connect app, by removing Latida from your connected apps.

When you disconnect, we stop receiving your Garmin data and permanently delete the Garmin data we hold about you.

Requesting data deletion: You can also ask us to permanently delete your Garmin data at any time without disconnecting. Use the "Delete My Data" option in your Latida rider profile, or email [email protected] with the subject "Garmin Data Deletion." All of your Garmin data will be permanently erased from our active databases.

Strava

• If you connect Strava, we upload your rides to your Strava account.
• You can disconnect at any time.

6. Service providers

Latida's service providers and their respective roles are listed below:

• Twilio: text messages.
• Postmark: email.
• Apple: HealthKit and the Latida apps.
• Anthropic: generating the written part of ride summaries.
• DigitalOcean and Cloudflare: hosting and networking.

7. Studios

The studio where you ride uses Latida to run its classes. Authorized staff at that studio can see your check-ins and summarized ride data for classes there.

8. Text messages

• If you opt in at check-in, we text you ride summaries and verification codes.
• Latida will only send SMS with post-ride summaries, no marketing or advertising.
• Message frequency varies, and message and data rates may apply.
• Reply STOP to opt out or HELP for help.

9. Data retention

• We keep your account and ride history while you are an active rider, so you can track your progress.
• Data from heart-rate monitors not linked to anyone is deleted within 90 days.
• Raw technical recordings from studio equipment are deleted within 90 days.
• You can ask us to delete your data at any time (see section 11).

10. Children

Latida is not directed at children under 13, and we do not knowingly collect their personal information. If you believe a child has given us information, contact us and we will delete it.

11. Your choices and rights

You can ask to access, correct or delete your personal information. Email us at the address below, and we will respond within 30 days. You can also:

• opt out of texts at any time;
• disconnect Garmin or Strava;
• unlink a heart-rate monitor.

12. Changes to this policy

If we change this policy, we will update the date above. If the changes are significant, we will notify riders.

13. Contact

Latida LLC
[email protected]